Start with the objective
Describe the audience, goal, offer, and desired outcome before adding steps.
Cadences
Build consistent outreach motions with AI
Cadences help teams plan repeatable outreach, coordinate owner follow-up, and keep every account or contact moving through the right sequence of actions.
Generate the sequence
Use Vesso to create a multi-step cadence with email, call, LinkedIn, and task-oriented touchpoints.
Review the copy
Tune subject lines, talking points, merge tokens, and timing before enrolling contacts.
Monitor and iterate
Review performance, update messaging, and keep ownership clear as the motion matures.
Use the AI cadence builder
Give Vesso a clear goal, such as re-engaging dormant opportunities or introducing a new offer to finance leaders. Vesso can draft a complete sequence, propose step timing, and create starting copy for each touchpoint.
- Open Cadences and start a new cadence.
- Describe the audience, objective, offer, and tone.
- Review the generated steps, timing, and channel mix.
- Edit copy, merge tokens, and owner tasks before launch.
- Use cadence review to identify gaps, repetition, or unclear calls to action.
Personalize with merge tokens
Merge tokens keep cadence templates reusable while still letting each message reference the right person, company, and sender context. Tokens are filled per contact when a step runs, and {{sender_name}} resolves to the rep who owns the outreach.
{{first_name}}{{last_name}}{{title}}{{company}}{{industry}}{{sender_name}}Best practice
Treat AI-generated cadences as a strong first draft. Review claims, tighten calls to action, and make sure the sequence matches the relationship stage before enrolling contacts.